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2019 October

Key MSP Growth Metrics Part 2: Sales

  • by IT News
  • on 31st October 2019
  • in grow your MSP business, MSP business tips, sales metrics
  • with No comments

In our last piece, we looked at marketing metrics like pipeline and awareness. In this piece, we’ll look at the important metrics for sales when marketing hands over leads. We’ll also look at a few numbers that impact both sides of the house. Essentia…

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Data Protection as a Service: Different from DRaaS?

  • by IT News
  • on 28th October 2019
  • in data protection as a service, disaster recovery as a service, DPaaS, DRaaS
  • with No comments

You may have seen buzzwords like DPaaS (data protection as a service) and DRaaS (disaster recovery as a service) thrown around. We’ve discussed the importance of data protection and disaster recovery in previous posts, but now we’ll delve into what th…

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Are Your Clients Protected From Lateral Phishing Attacks?

  • by IT News
  • on 24th October 2019
  • in data security, lateral phishing attacks, phishing attacks
  • with No comments

Some claim to be reporting an issue with your credit card account. Others have innocuous offers but hide something more nefarious—we’ve all seen phishing emails like these. According to a 2018 Symantec report, 71.4 percent of cyberattacks on enterpris…

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Key MSP Growth Metrics Part 1: Marketing

  • by IT News
  • on 21st October 2019
  • in grow your MSP business, Marketing Advice, MSP business tips
  • with No comments

There are dozens of metrics that can indicate growth at your company. With so many potential items to measure, it can be tough to determine which metrics make sense for your company and which departments are responsible for which goals, not to mention…

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The 4 DR Essentials Some MSPs Forget

  • by IT News
  • on 17th October 2019
  • in backup disaster recovery, disaster recovery plan, DR, DR plan
  • with No comments

There’s no denying the importance of backup and disaster recovery plans. The goal of any DR plan is to keep data secure and keep downtime to a tolerable minimum. With many spinning plates, it’s easy for MSPs to forget these four important essentials t…

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How Company Culture Can Help MSPs Find and Keep Top Talent

  • by IT News
  • on 14th October 2019
  • in IT recruitment, MSP business tips, recruit IT talent, workplace culture
  • with No comments

With average unemployment rates right around 4 percent in the United States, there’s war for top talent in the tech industry. Headhunters are ruthlessly pursuing high-performers. Businesses can no longer rely on salary and benefits alone to keep their…

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SMB IT Security Budgets Are Decreasing—Here’s What MSPs Can Do

  • by IT News
  • on 10th October 2019
  • in cybersecurity, grow your MSP business, IT budgeting, MSP business tips
  • with No comments

According to a report by Untangle, a network security provider, 48 percent of all surveyed SMBs said they have less than $5K budgeted to spend on IT security, down from 54 percent last year. More than half (52 percent) said they don’t have an in-house…

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How to Protect Against Domain Hijacking

  • by Brett Nordquist
  • on 7th October 2019
  • in IT best practices, IT pros advice, prevent domain hijacking, prevention
  • with No comments

Shadesdaddy sells authentic sunglasses from big names like Oakley, Ray-Ban, and Prada. But in early 2015, someone in China was able to hijack the Shadesdaddy.com domain. The thief did this by gaining access to the registrar account that hosted the dom…

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Video Marketing Primer for MSPs

  • by IT News
  • on 3rd October 2019
  • in marketing tips, MSP business tips, video marketing
  • with No comments

These days, no marketing strategy is complete without a plan for video. With attention spans shrinking and loads of competing messages, your marketing content has to be quick and compelling, which is where video excels. Video is great for grabbing att…

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