In our last piece, we looked at marketing metrics like pipeline and awareness. In this piece, we’ll look at the important metrics for sales when marketing hands over leads. We’ll also look at a few numbers that impact both sides of the house. Essentia…
You may have seen buzzwords like DPaaS (data protection as a service) and DRaaS (disaster recovery as a service) thrown around. We’ve discussed the importance of data protection and disaster recovery in previous posts, but now we’ll delve into what th…
Some claim to be reporting an issue with your credit card account. Others have innocuous offers but hide something more nefarious—we’ve all seen phishing emails like these. According to a 2018 Symantec report, 71.4 percent of cyberattacks on enterpris…
There are dozens of metrics that can indicate growth at your company. With so many potential items to measure, it can be tough to determine which metrics make sense for your company and which departments are responsible for which goals, not to mention…
There’s no denying the importance of backup and disaster recovery plans. The goal of any DR plan is to keep data secure and keep downtime to a tolerable minimum. With many spinning plates, it’s easy for MSPs to forget these four important essentials t…
With average unemployment rates right around 4 percent in the United States, there’s war for top talent in the tech industry. Headhunters are ruthlessly pursuing high-performers. Businesses can no longer rely on salary and benefits alone to keep their…
According to a report by Untangle, a network security provider, 48 percent of all surveyed SMBs said they have less than $5K budgeted to spend on IT security, down from 54 percent last year. More than half (52 percent) said they don’t have an in-house…
Shadesdaddy sells authentic sunglasses from big names like Oakley, Ray-Ban, and Prada. But in early 2015, someone in China was able to hijack the Shadesdaddy.com domain. The thief did this by gaining access to the registrar account that hosted the dom…
This is not an esoteric question. Market research about the disappointing state of backup and data protection shows that recovery failures occur all the time. Anecdotal evidence also points to recovery failures across enterprises of all sizes and indus…
These days, no marketing strategy is complete without a plan for video. With attention spans shrinking and loads of competing messages, your marketing content has to be quick and compelling, which is where video excels. Video is great for grabbing att…